How APEX started
I got into coaching because I was frustrated. Frustrated by the amount of misinformation, by cookie-cutter plans, by coaches who disappeared after taking your money.
I'd spent years training myself — making every mistake in the book. Too much cardio. Not enough food. Bro splits that did nothing. Then I went back to university, studied the science, got certified, and rebuilt everything from scratch.
APEX started in 2017 as just me and a handful of local clients. Within 18 months I'd gone fully online, scaling to 50+ active clients. The results spoke for themselves — and the word-of-mouth did the rest.
Today, every client I work with gets the same obsessive level of detail I applied to my own training in those early years. Fully custom, fully data-driven, fully supported.
