Six different coaching formats โ built for different goals, budgets, and lifestyles. All personalised. All expert-led. All with direct coach access.
The complete APEX experience. Custom training, nutrition, and lifestyle coaching with weekly check-ins, video form reviews, and daily messaging support. The most thorough, personalised programme we offer.
Maximum results from minimum sessions. Designed for high-performers with demanding careers and limited time. Smart training, efficient nutrition, and strategies that fit around real life.
For physique competitors, athletes, and anyone preparing for a specific peak event. Every detail is managed โ body composition, peak week, water manipulation, and presentation.
If training isn't the issue but your diet is holding you back โ targeted nutrition coaching with a sustainable, science-based approach to eating. No crash diets, no elimination โ just facts and a plan that works.
Specialist coaching for post-natal recovery and body recomposition. Safe, supportive, and built around the realities of motherhood. Alex has specialist certification in post-natal training.
For those who want absolutely everything. Unlimited access, same-day responses, quarterly in-person sessions, bloodwork analysis, and complete lifestyle management. The gold standard of online coaching.
| Feature | 1-to-1 | Executive | Stage-Ready | Nutrition | Mums | VIP |
|---|---|---|---|---|---|---|
| Custom training programme | โ | โ | โ | โ | โ | โ |
| Nutrition plan | โ | โ | โ | โ | โ | โ |
| Weekly check-ins | โ | Bi-weekly | โ | Monthly | โ | โ |
| WhatsApp support | โ | โ | โ | โ | โ | Unlimited |
| Form review videos | โ | โ | โ | โ | โ | โ |
| Supplement guidance | โ | โ | โ | โ | โ | Bloodwork |
| In-person sessions | โ | โ | โ | โ | โ | Quarterly |
| Competition prep | โ | โ | โ | โ | โ | โ |
| Monthly price (from) | ยฃ350 | ยฃ299 | ยฃ499 | ยฃ175 | ยฃ250 | ยฃ750 |
Apply for a free 30-minute call and we'll recommend the right programme for your goals and budget. No pressure, no obligation.